Unreal Fur was founded in 2011 with a clear mission: to design with faux fur and vegan materials that are unrivalled in their quality, warmth and aesthetics. Luxurious, timelessly elegant fashion without harming animals. From our roots as a family-owned label in Melbourne, Australia, we are passionate about changing the way people contemplate the relationship between the clothes they wear and the creatures around them. As a leader in the global ethical fashion movement, we create sought-after styles for everyone who wants to make more conscious choices. Our designs are made with quality and longevity in mind. Every garment is made to be worn season after season, always embodying a timeless cruelty-free ethos. With a global community, Unreal Fur is found in stores around the world, including major retailers Revolve, Free People, Bloomingdales, Saks Fifth Avenue and Farfetch to name a few.

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